Offers

An Offer is like a Lander but built for conversion-driven destinations — affiliate offers, paid sales pages, lead-gen forms with revenue. Offers add three things landers don't have: payout configuration, conversion caps, and fallback to an alternative offer when capped or disabled.

When to Use an Offer vs a Lander​

Use an Offer when:

• The destination has a payout (CPA, CPL, CPS) — you earn money per conversion.
• You need to cap conversions (e.g. "stop sending traffic after 100 conversions today").
• The destination is from an affiliate network (and you want to track which network).
• You want a fallback if the offer goes down or hits its cap.

Use a Lander when none of the above apply — it's just your own landing page.

Offer Fields​

Open Click Tracking → Offers → New Offer.

Name​

Human-readable label. Shows up in offer pickers, reports, and tooltips.

Example: Acme VPN — 7 Day Trial

URL​

The destination URL. Same URL-token support as landers — use {click_id}, {utm_source}, {country_code}, etc. See URL Tokens Reference.

Example:

https://offer-network.com/track?offer=12345&aff_id=YOUR_ID&click_id={click_id}&country={country_code}

Country​

ISO country code. Optional. Used to match the offer to visitors by geo when adding the offer to a path with geo distribution.

Group​

Optional category. Free-form text.

Example: Health Niche, Finance, SaaS Trials.

Tags​

Optional keyword tags. Cross-cutting filters.

Affiliate Network Settings​

If the offer comes from an affiliate network, fill these in. They're used purely for organization and reporting (showing "$50K from MaxBounty this month").

Affiliate Network ID​

The internal Votel reference to a configured affiliate network (set up separately). Optional.

Affiliate Network Name​

Free-form text label for the network. Shows up in reports.

Example: MaxBounty, ClickBank, OfferVault.

Payout Settings​

How much you earn per conversion. Used in reports for revenue, ROI, EPC, and ROAS calculations.

Payout Amount​

The base payout per conversion.

Example: 30.00 (you earn $30 per conversion).

Payout Currency​

ISO currency code. Defaults to USD. Multi-currency reporting groups by this field.

Payout Auto​

When enabled, the payout amount is read dynamically from URL parameters (e.g. the affiliate network sends back ?payout=35.00 on conversion). When OFF, the static Payout Amount is used.

Enable this if your affiliate network varies the payout per conversion (e.g. "you earn $30 normally, $50 for premium upgrades").

Payout Upsell​

Optional. Additional payout amount for upsell conversions, on top of the base.

Example: Payout Amount = 30, Payout Upsell = 15. Base conversion earns $30; an upsell after the base earns an additional $15 → $45 total for that visitor.

Conversion Cap Settings​

Caps let you stop sending traffic to an offer once it reaches a certain conversion count. Useful when:

• The offer has a daily limit from the network.
• You want to spread spend across multiple offers.
• You're testing and want to cap exposure.

Conversion Cap Enabled​

Master toggle. When OFF, no caps apply. When ON, the cap settings below take effect.

Max Cap​

The numeric cap. Once reached, the offer stops being picked.

Example: 100 (after 100 conversions, the offer is paused).

Cap Reset Start​

Timestamp when the cap counter resets. Used with Cap Reset Interval to define the rolling window.

Example: 2026-04-29 00:00:00 UTC — the start of the daily reset cycle.

Cap Reset Interval (seconds)​

How often the cap resets. Set to 86400 (one day) for a daily cap, 604800 for a weekly cap.

Example: Cap = 100, reset interval = 86400. The offer accepts up to 100 conversions per 24-hour window. After 24 hours, the counter resets.

What Happens at the Cap​

When the cap is reached, the offer is disabled for the rest of the cap window. The system skips it when picking destinations.

If the offer has an Alternative Offer configured, traffic flows there instead.

Alternative Offer​

When this offer is unavailable (cap reached, disabled, etc.), the system tries the alternative offer next.

Alternative Offer ID​

Reference to another offer that should receive traffic when this one is paused. Optional.

This creates a fallback chain: Offer A → Offer B → (link's default path).

Example: Set up "Acme VPN — 7 Day Trial" with Alternative Offer = Acme VPN — 14 Day Trial. When the 7-day trial caps out, traffic shifts to the 14-day trial automatically.

Priority and Weight​

Priority​

Within a path, offers with higher priority are tried first. If you have two offers in the same path with priority 10 and priority 5, the priority-10 one is picked first; only if it's disabled/capped does the priority-5 one get a turn.

Weight​

Like landers — used for weighted-random selection within a path. Higher weight = picked more often.

When mixing offers and landers in a path, both weights are evaluated together.

Enabled​

When OFF, this offer is skipped everywhere. Master kill-switch.

Notes​

Free-form internal notes.

Adding an Offer to a Link​

Same flow as landers:

1. Open the link, in any path click Add Offer.
2. Pick the offer from the dropdown — its URL fills in automatically.
3. Optionally override the per-link weight.

The same offer can appear in many links. Cap counters are per-offer (not per-link) — if Offer X is capped at 100 conversions/day across all links, hitting that 100 in any link pauses Offer X everywhere for the rest of the window.

Worked Example: Capped Offer with Fallback​

Goal: send traffic to a high-paying affiliate offer until its daily cap, then fall back to a lower-paying offer.

Step 1: Create the primary offer.

Step 2: Create the fallback offer.

Step 3: Add the primary offer to your link's path.

Visitors get sent to "Premium" until 100 conversions clear in the day. After that, the system automatically uses the alternative ("Standard") for the rest of the day. Counter resets at the next 24-hour mark.

You earn $45 × 100 = $4,500 from premium each day, plus $25 × N for the overflow. No manual cap monitoring needed.

Next Steps​

• Landers — Same idea, no payout/cap (for your own pages)
• Paths and Rules — How offers fit into the routing engine
• Conversion Pixel — Record the conversions that trigger payouts
• URL Tokens Reference — Tokens for the Offer URL field
• Reports — Revenue, ROI, payout reports grouped by offer