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Click Tracking Overview

Click Tracking is the part of Votel that records every click on your tracked links and landing pages, decides which destination URL each visitor sees (A/B variants, geo rules, and more), and reports on the resulting traffic, engagement, and revenue. It's how you measure marketing campaigns, attribute conversions, and run experiments on what's working.

Video Walkthrough

Watch: Click Tracking — Full Tour — 0:00–10:00 (video coming soon)

What Click Tracking Does​

When you build a marketing campaign, you usually need three things:

  1. A way to send people somewhere — a short, sharable URL that opens the right landing page or offer.
  2. A way to measure what happened — who clicked, where they came from, what device they used, did they convert.
  3. A way to test what works — show some visitors version A and others version B, see which one wins.

Click Tracking gives you all three in one place. You create a link, point it at one or more destinations, paste a small tracking pixel on your pages, and the system handles attribution, A/B routing, and reporting automatically.

The Four Building Blocks​

The core entity. A link has a slug (e.g. summer-promo) and one or more destination URLs. Visitors hit https://click.yourdomain.com/c/summer-promo and get redirected to whichever destination the link's rules pick. See Links.

Landers and Offers​

Landers are landing pages you control (your own marketing pages). Offers are conversion-targeted destinations, often from affiliate networks, with payouts and conversion caps. Both are reusable across multiple links — define a lander once, drop it into ten different links' paths. See Landers and Offers.

Sources​

Traffic sources tell the system where a click came from (Google Ads, Meta, TikTok, an affiliate network, an email campaign). Sources also map URL parameters: when an ad platform sends you a click with ?gclid=ABC&campaign_id=XYZ, the source's parameter mappings capture those values and store them on the click row. See Sources.

Tracking Pixel​

A tiny snippet of JavaScript you paste on landing pages, thank-you pages, and anywhere else you want to measure engagement or conversions. The pixel records clicks for traffic that arrives directly (without going through a /c/<slug> redirect), runs A/B tests, and tracks visitor engagement (time on page, scroll depth, attention/interest/desire signals). See Tracking Pixel.

How a Click Flows Through the System​

  1. A visitor clicks your tracked URL. The link comes from an ad, an email, a social post, anywhere.
  2. The decision engine picks a destination URL. If the link has multiple variants, the engine evaluates rules (country, device, UTM source, etc.) and weighted random distribution to pick which one this visitor sees.
  3. A click record is written. Includes the visitor's geo, device, browser, the source, all UTMs, the chosen variant, the cost (if you set one), and a unique click_id.
  4. The visitor lands on the destination page. If your tracking pixel is installed there, engagement tracking starts immediately.
  5. A conversion happens (or doesn't). If the visitor reaches a thank-you page with a conversion pixel, that conversion gets attributed back to the original click.

When to Use Which Feature​

ScenarioUse this
You want a short, branded URL for a campaignA Link with one destination
You want to A/B-test two landing page variantsA Link with two URLs in the default paths
Different countries should see different pagesA Link with a Rule filtering on country_code
You're sending traffic directly to a landing page (no redirect link)The Tracking Pixel on that page
You need to record sales / leads / signupsA Conversion Pixel on your thank-you page
You want your own domain instead of click.yourdomain.comA Custom Domain in the Domains tab
You want to know which ad platform brought a clickConfigure a Source with parameter mappings
You want to see how visitors engaged with a pageThe Tracking Pixel automatically records AIDA signals + time on page + scroll depth

Reporting Layers​

Three levels of detail, depending on what you're trying to answer:

  • Click Log — every individual click, every column, queryable. For debugging or deep investigation. See Click Log.
  • Reports — aggregated metrics (clicks, conversions, revenue, ROI, CTR, EPC, ROAS) grouped by link, source, country, device, etc. For day-to-day campaign performance. See Reports.
  • Tracking Pixel engagement data — once installed, the pixel adds engagement signals (time on page, scroll depth, AIDA tier flags) to each click row, so you can see not just who clicked but who actually engaged.

Next Steps​